About Our Logo

At the start of the new millennium, and with the enthusiastic encouragement of our clients, TRG adopted a new logo. The shapes appearing in the logo are among the universal symbols of change and growth identified and beautifully described by anthropologist Angeles Arrien in her book, Signs of Life. According to Dr. Arrien's research, these shapes appear in the art of all cultures, and there is consistency in the meanings attributed to them. The circle symbolizes wholeness, the square indicates stability, the triangle represents goals and dreams, and the spiral means growth. We felt that the symbols and their meanings directly reflect the ways in which we help our clients make progress toward achieving their business goals. We also think they make a pretty neat logo.